Longines brand profile
The Swiss Auguste Agassi started the watch business in Saint-Imier in 1832. Later his nephew Ernest Francillon continued to expand his business and opened a watchmaking workshop in Les Longines, Switzerland in 1866. In 1867 Francois registered the ‘Longines’ company, and the Longines brand was officially born. In the same year, the first Longines movement L20A was launched. From 1867, each Longines watch is engraved with the flying wing hourglass logo.
In 1880, Longines officially became a registered trademark in Switzerland, and it is also one of the oldest trademarks in the Swiss watchmaking industry. In 1885, Longines won its first prize at the Antwerp International Exhibition. Since then Longines has won a series of international awards, including a record of 10 Greenwich Awards.
In the 20th century, watches gradually replaced pocket watches. Longines produced the first mechanical watch in 1905, and in 1912 launched a square watch with an innovative spirit, introducing elegant geometric design into the watchmaking industry. At the Swiss Federal Games in Basel in 1912, Longines became the first watchmaker in the world to launch a fully automatic timepiece.
In the 1920’s, Longines’ design and manufacture of clocks and watches were handy. Its new art deco style was well received by the market, and Longines with its geometric design concept became a name for elegance. In 1927, the pilot Charles Limbaugh set the record for the uninterrupted transatlantic flight from New York to Paris. The timepiece he chose was Longines. Later, Lin Bai specially designed a timer for Longines, which is the prototype of Longines navigation watches. By the 1930s, Longines had become a must-have for some famous explorers.
Longines’ 30 millionth watch was born on February 19, 2001. In 1994, Longines re-entered the Chinese market after nearly half a century. By 2003, the sales of Longines watches in the Chinese market were already the largest in the world, surpassing the sales of Longines watches in Italy and Japan.
Longines is a company founded by Ernest Francillin in Saint-Emil, Switzerland. Its origins can be traced back to the 1830s. Longines also owns the oldest registered trademark (a winged hourglass). Longines now belongs to the Swiss Swatch Group.
Longines is famous for its ‘Flying Home’ watch. After a successful Atlantic Rim flight, Charles Lindenberger designed a watch to help air navigation. Longines was originally used for his special purpose flying.
What about Longines quartz watches, netizens comment
Comment 1: Longines’ quartz watch is very beautiful, and the dress is very elegant. I also have one, but pay attention to buying large dials. My piece has a small diameter because I bought it early (7-8 years ago). The price is not expensive, starting from around 3000 after discount, which is good. And the maintenance cost is low, it is enough to change a battery for a few years, just change the battery street repair shop. However, if you like watches, it’s still fun to start with machinery.
Comment 2: Buy Longines this style watch, mainly because of elegant appearance, coupled with the price is not very high. Therefore, it is more cost-effective to buy a Longines electronic watch at a low price, but it is too cost-effective to buy a high price electronic watch.
Comment 3: If you buy Longines, choose a mechanical watch. Quartz watches are still good for radar.
Comment four: Longines quartz watches are more suitable for women, men or mechanical watches, it seems to be more stable. Furthermore, Longines quartz watches have relatively poor value retention and are not as collectable as mechanical watches. Moreover, the longest life of a quartz watch is 30 years, and replacing the battery in the middle may be a bit troublesome.
Comment five: Longines is a Swiss watch. Longines quartz watches sell at a minimum of around 5,000 yuan. Swiss mechanical watches are very famous, but quartz watches are certainly not as good as Japanese movements. So, let’s choose a Japanese electronic watch.
Comment six: Longines quartz watches, like mechanical watches, are naturally elegant in design. At the same time, because of its low price, Longines quartz watches are not flamboyant at all, and they are very connotative.
Longines quartz watch offer