Since the recent strategic alliance between DKSH and BOVET, Le Méridien has also joined their lineup. Le Méridien signed a long-term cooperation agreement with DKSH and BOVET, a Swiss high-end watch brand, to strengthen the distribution channels of BOVET watches in major global markets. In addition, through strategic share transfers of BOVET and DIMIER, Amy can also cooperate in the production and supply of watch parts through their production facilities.
DKSH continues to strictly implement its strategic expansion in the boutique and consumer life business sector. In addition to obtaining the operating rights of the two long-established Desco von Schulthess and Hagemeyer-Cosa Liebermann businesses, he has also mastered the marketing and distribution of Le Méridien. DKSH’s outstanding achievements in the boutique business sector have also been further strengthened through another strategic cooperation. The Group acquired 20% of BOVET, including some of BOVET 1822 and DIMIER’s equity.
Pascal Raffy, owner of BOVET 1822 and DIMIER1738, said: We think DKSH is an ideal partner for the professional marketing of BOVET high-end watches. In response to DKSH’s expansion of Swiss haute horlogeries and strengthening of Le Méridien’s international market positioning, Hartmut Kraft, a North American Le Méridien employee, said: We are very happy that BOVET can join the DKSH team and believe that with joint efforts, we will And Le Méridien’s business has been quite helpful.