From March 27th to April 3rd, 2014, the annual ‘Clock Watch Oscar’-Basel International Watch Fair was held in Switzerland. With a history of nearly 100 years, Mido of Switzerland brings more than 40 new models to meet you. It inherits the brand motto of ‘Means of Inspiration’ which is the inspiration of Swiss Mido’s quality and innovation. During the Basel watch exhibition, the Mido brand also specially invited Mr. Wu Zun, the brand inspiration ambassador, to come to the scene and experience the extreme shock brought by the combination of superb watchmaking technology and time art with the guests and the media present.
In the afternoon of March 30, Mr. Wu Zun, the ‘Inspiration Ambassador’ of Mido, appeared at the Mido exhibition. This is the first time that Wu Zun came to the Basel Watch Fair in Switzerland. Accompanied by Ms. Wang Yan, Vice President of Mido China, she appreciated Mido New masterpieces: Perfect series 1918 limited edition men’s watch, helmsman series 80th anniversary limited edition chronograph watch, commander’s full range of observatory-certified ultra-long power watches, and many other new products. Timepiece art. ‘Inspiration’ and ‘eternity’ are the essence of the brand that Swiss Mido has been pursuing since its birth. In the development process of nearly a century, Swiss Mido has always insisted on achieving creative breakthroughs in design while creating multiple series of high-quality watches, and strives to make the real classic design an eternity in the passage of time. The artistic exploration complements the spiritual precipitation of classic architecture that has been baptized by time.
Mr. Franz Linder, Global President of Swiss Mido and Wu Zun at the 2014 Baselworld Watch Fair
The cooperation between Wu Zun and Mido began in 2011. He has witnessed every growth and breakthrough of Mido in recent years, and has been actively involved in Mido’s various brands and social welfare activities. His inspirations are inspired by the beauty of world-renowned buildings. The watch is loved even more. At the Basel exhibition, Wu Zun visited the Mido exhibition area, which aroused great attention from the media and participants. Wu Zun expressed great interest in the newly launched models, tried on a number of Mido 2014 new watches, and listened carefully to the explanation of each watch. His elegant temperament is a perfect contrast to the classics and delicateness of Mido’s new watches. Wu Zun said: ‘I am very honored to be invited by Mido to attend the Basel watch exhibition. I am very excited. Mido’s design has always incorporated the essence of classic architectural design into the design of watches, allowing classics to be in time. It is timeless in circulation and can withstand the test of the trend. There are many new styles of watches launched this year, which really made me look forward. I have incorporated more innovative elements on the basis of inheriting classics, giving classics infinite vitality and giving I have a lot of inspiration and inspiration. I hope that I can continue to try and make breakthroughs, create more and better works, and bring different surprises to everyone in different periods. ‘Wu Zun also said that this trip to Basel is He came to Switzerland for the first time, and while attending the Basel watch exhibition, he also made a special trip to Lucerne. On the shore of the picturesque Lake Lucerne, on the top of the charming Alps Jungfrau, accompanied by Mido Watch, he retained Many memorable moments. For the first time to experience the heart-breaking charm of the birthplace of Swiss Mido, Wu Zun also deeply felt the purest and deepest spiritual accumulation belonging to this classic brand.